shouldigo.to

Privacy Policy

Effective date: September 28, 2026

shouldigo.to ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains what information is collected when you use our website, how it is used, and the choices you have.

1. Information We Collect

We collect minimal information to operate and fund the site:

  • Anonymous usage data: We use Umami Analytics to collect anonymized, aggregate statistics such as pages visited, referrer, browser type, and device type. Umami does not use cookies, does not track you across sites, and does not collect any personally identifiable information.
  • Advertising data: When travel offers from our advertising partner are active for you (see section 2), our partner's script may receive your IP address, browser and device information, the page you are viewing and the destination you are looking at, and stores a cookie on your device.
  • Local preferences: Your settings (such as temperature units and base currency) and your privacy choice (with the date you made it) are stored in your browser's local storage. This data never leaves your device.
  • Search queries: Country searches are processed entirely in your browser and are not sent to or stored on our servers.

2. Cookies and Advertising

We do not set any cookies ourselves, and our analytics are cookieless. The site is funded by travel offers from our advertising partner (named in section 5). How this works depends on where you are:

  • UK, EU, EEA and Switzerland: Our advertising partner is only loaded if you click "Accept" on our consent banner. If you decline or ignore the banner, no advertising script runs and no advertising cookie is set. Our legal basis is your consent. You can withdraw it at any time with the "Cookie preferences" link in the footer or the button in section 6. We work out your region from your device's timezone setting; if we can't tell, we treat you as being in Europe.
  • Everywhere else: Our advertising partner is loaded by default. You can opt out with the "Your privacy choices" link in the footer or the button in section 6. Offers are then shown in anonymous mode, in which our partner handles requests without IP address data. If your browser sends a Global Privacy Control signal, we apply this opt-out automatically.
  • Hotel search buttons: Buttons such as "Find hotels" take you to booking and price-comparison sites, which apply their own privacy and cookie policies. Nothing from those sites loads on shouldigo.to until you click.

Your browser may also store small amounts of data related to cached assets (fonts, map tiles) as part of normal browser operation. This is not controlled by us.

3. How We Use Information

The anonymous usage data we collect is used solely to:

  • Understand how visitors use the site in aggregate
  • Identify and fix technical issues
  • Improve site performance and content

Advertising data is collected and used by our advertising partner to select, show and measure travel offers, which pays for the site.

4. Information Sharing

We do not sell information about you for money. We do allow our advertising partner to collect the information described in section 1 to show travel offers. Under some US state privacy laws, including the California Consumer Privacy Act (as amended by the CPRA), this may count as "selling" or "sharing" personal information for advertising. The categories involved are identifiers (IP address, cookie) and internet activity (pages viewed on this site). You can opt out at any time (see section 6).

Information collected by our advertising partner may be processed outside your country. Anonymous, aggregated usage statistics that cannot identify any individual may be reviewed internally.

5. Third-Party Services

The site uses the following third-party services, each governed by their own privacy policies:

  • Umami Analytics: Cookieless, privacy-friendly analytics. No personal data collected.
  • Tiki: Our advertising partner, loaded as described in section 2. Served from clicktripz.com and sets a cookie on your device.
  • CARTO / OpenStreetMap: Map tiles and geographic data.
  • Google Fonts: Web fonts served from Google's CDN (legal pages only).
  • flagcdn.com: Country flag images.
  • Unsplash: City photography.
  • OpenWeatherMap: Weather data for cities.
  • ExchangeRate-API: Currency exchange rate data.

These services may collect data as described in their respective privacy policies.

6. Your Privacy Rights and Choices

Your privacy choices

UK, EU, EEA and Switzerland: You have the right to access, correct, erase, restrict or object to the processing of your personal data, to data portability, and to withdraw consent at any time without affecting processing that took place before. You also have the right to complain to your local data protection authority (in the UK, the Information Commissioner's Office).

United States: Depending on your state, including California, you have the right to know what personal information is collected about you, to delete or correct it, and to opt out of its sale or sharing and of targeted advertising. We honor Global Privacy Control signals as a valid opt-out. We will not treat you differently for using these rights.

We don't store personal data on our servers, so most requests are best handled through the choices above or directly with our advertising partner. We will help with any request. Email us at hello@shouldigo.to and we will respond within the time required by law.

7. Data Sources

Travel advisory information displayed on this site is sourced from official government agencies: the U.S. Department of State, Government of Canada, Ireland's Department of Foreign Affairs, UK Foreign, Commonwealth & Development Office (FCDO), New Zealand SafeTravel, Netherlands Ministry of Foreign Affairs, French Ministry for Europe and Foreign Affairs, German Federal Foreign Office, Poland's Ministry of Foreign Affairs, Taiwan's Bureau of Consular Affairs, South Korea's Ministry of Foreign Affairs, and Japan's Ministry of Foreign Affairs. We aggregate and display this data for informational purposes only.

8. Data Security

We do not store personal data on our servers. The site is served as static files. We implement reasonable measures to protect the integrity of our content, but no method of electronic transmission is 100% secure.

9. Children's Privacy

Our site is not directed at children under 13. We do not knowingly collect any information from children under 13.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. If we add advertising partners or new purposes, visitors in the UK, EU, EEA and Switzerland will be asked for consent again.

11. Contact Us

If you have questions about this Privacy Policy, please contact us at hello@shouldigo.to.

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